SOWT analysis
Have you ever felt so confused
between several decisions?
Have you ever wished to
find a tool that can help
you in reducing your
options to take
the right decision?
So, SOWT analysis is the desired tool
SOWT is an analytical tool that is designed
particularly to choose the best option and decision. It’s
mostly used in business field
mostly used in business field
by companies and their stakeholders, But
this does not make it inappropriate to use in
all fields of life. It’s oppositely very
effective whenever used. SOWT analysis provides
you with information that is
you with information that is
very important to your decision. The
information that is around you but you did
not take it into account because you didn’t
think deeply about it
SOWT
is an abbreviation consisting of 4 letters
that indicate to the following
S strengths
O opportunities
W weaknesses
T threats
In businesses world, modern companies use
It to analyze their internal and external
environment
How to work
It’s very easy
All what you have to do is that
take a paper with proper size
divide it to a table with 4
sections as the picture below
Now, think deeply in the case you want to
buy a new laptop with special offer that
expired in one month. First, you have to
define strengths and weaknesses that
product contains. Then , move to the
opportunities and threats
The following example will
show you how to use it
After determining all the important points
the decision will be made after dealing
with some data that I have by answering
some questions as the following
How can I take advantage of
the strengths that I have
?
How can I enhance weaknesses
?
How can I invest the opportunities available
?
How can I reduce my fears / threats
?
After answering the questions
you will be confidently able to
decide the right decision
Finally, you can apply this useful
tool on another decisions or projects
Best wishes… Soma
